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Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Free online book downloads Content Strategy for the Web (English Edition) 9780321808301

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Understanding the Discipline of Web Content Strategy - American
Bulletin, December 2010/January 2011. Understanding the Discipline of Web Content Strategy. by Kristina Halvorson. This article first appeared in A List apart,   Book Review: Content Strategy for the Web by Kristina Halvorson
When I first heard the term “content strategist” a few years ago, I thought, Yay! That's me. That's what I do—somebody's finally named it. Turns. Content Strategy for the Web - Kristina Halvorson, Melissa Rach
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns  10 benefits of having a content strategy for your website
10 Benefits of having a content strategy for your website. Perhaps you have said or thought the following regarding web content: The designer will help me figure   Content Strategy for the Web
copy of Content Strategy for the Web for everyone I needed to influence. Two years “Content Strategy for the Web is the most important thing to happen to user  Review: Content Strategy for the Web | sparkhouse
I've just finished reading Kristina Halvorson's Content Strategy for the Web, and I highly recommend it to any web professional seeking to get a  Content Strategy for the Real World | Open Biola
Aug 16, 2012 - 80 min for creating, editing, and presenting web content geared towards ministry. Director of

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